Daily Time Spent Social Networking By Demographic, January 2013 [CHART]
Americans aged 18-64 who use social networks say they spend an average of 3.2 hours per day doing so, according to new research released by Ipsos Open Thinking Exchange (OTX). Factoring in survey respondents who don’t use social networks, the survey finds that the average online American spends 2 hours a day social networking from a computer, tablet and/or mobile phone. Unsurprisingly, American social networkers aged 18-34 self-report spending more time than their older counterparts, and women outpace men in consumption, also. Read the rest at MarketingCharts.