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Archive for January 10, 2013

US Mobile Paid Search Budgets By Tablets & Smart Phones, Q4 2012 [CHART]

By David Erickson | January 10, 2013

Mobile devices grew to account for 18% share of US paid search budgets in Q4 2012, from 16.3% in Q3.

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College Student Access To Select Media By Channel, January 2013 [CHART]

By David Erickson | January 10, 2013

The 18-24 demographic is watching slightly less TV these days, and concurrently watching more internet and mobile video.

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Americans' Attitudes Toward Quality Of Life Factors Compared To Other Nations, January 2013 [CHART]

By David Erickson | January 10, 2013

Americans are sour on their health care system and neutral on their economic system, but they firmly believe that their individual freedoms outshine those afforded citizens in other modern, industrialized nations.

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Daily Time Spent Social Networking By Demographic, January 2013 [CHART]

By David Erickson | January 10, 2013

Americans aged 18-64 who use social networks say they spend an average of 3.2 hours per day doing so.

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American Search Advertising Click Behavior by Region & Age, January 2013 [CHART]

By David Erickson | January 10, 2013

22% of online Americans say that they click on search engine ads.

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Percentage Of Web Traffic From Mobile Devices, Q4 2011-Q4 2012 [CHART]

By David Erickson | January 10, 2013

The percentage of website traffic coming from mobile devices jumped from 17.5% in Q3 2012 to 23.1% in Q4 2012.

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Global Ad Spending Growth By Medium, 2012 vs 2013 [CHART]

By David Erickson | January 10, 2013

Global advertising spending will grow by 4% this year.

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Sponsorship Spending, 2009-2013 [CHART]

By David Erickson | January 10, 2013

Total global corporate spending on sponsorships is slated to increase by 4.2% this year to $53.3 billion.

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Preferred Social Logins, Q4 2012 [CHART]

By David Erickson | January 10, 2013

Facebook was once again the leading option in Q4 2012 for social logins.

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Time Spent On Mobile By Activity, January 2013 [CHART]

By David Erickson | January 10, 2013

The top activity, texting, occupies 14.1% of consumers’ mobile time.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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