Smart Phone Behaviors By Parents & Childless, January 2013 [CHART]
By David Erickson | January 9, 2013
Smart phone users with children under 18 in their household are more likely than those without to use their devices for a variety of activities, according to survey results from Harris Interactive. While the order of popularity of those activities remains very similar among both groups, smartphones users with children in the household are more likely than those without to say they regularly perform each of the 12 activities identified. The activities with the biggest gaps between the groups include downloading and purchasing applications, music, and videos, as well as researching and purchasing products and services. Read the rest at MarketingCharts.
Posted in Consumer Behavior, Content Marketing, Demographics, eCommerce, Email Marketing, Instant Messaging, Mobile Behavior, Mobile Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing, Technographics, Video Games, Video Marketing and tagged Children, eTailing, FaceTime, Gaming, Geolocation, Maps, Mobile Apps, Mobile Email, Mobile Gaming, Mobile Music, Mobile Social, Mobile Video, Music Marketing, Online Surveys, Parenthood, Parents, Restaurant Marketing, Retail Marketing, Skype, Text Message Marketing, Video Chat