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Computer vs Smart Phone Behaviors, January 2013 [CHART]

By David Erickson | January 9, 2013

Chart - Computer vs Smart Phone Behaviors

While there are some similarities in how smartphone owners use their computers and how they use their mobile devices, there are also some stark differences that highlight the relative strengths and weaknesses of each device, finds Harris Interactive in January survey results. In the study, smartphone owners were asked which activities they regularly perform on a smartphone and/or computer. Emailing emerged as the most common action on a computer, with 90% either sending or reading personal or work emails. And while emailing was also a common use for smartphones (72% net), it fell behind the more popular texting or instant messaging (87%) and use of mapping and navigation (73%).

By contrast, only 20% of smartphone users professed to sending or receiving text or instant messages on their computers, and they were also less likely to turn to their computers for mapping and navigation (56%) assistance. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, eCommerce, Email Marketing, Instant Messaging, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Multichannel Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing, Technographics, Video Games, Video Marketing, Web Development and tagged Computers, eTailing, FaceTime, Gaming, Maps, Mobile Apps, Mobile Email, Mobile Gaming, Mobile Music, Mobile Social, Mobile Video, Music Marketing, Online Research, Online Surveys, Restaurant Marketing, Retail Marketing, Skype, Smart Phones, Text Message Marketing, Video Chat

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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