Archive for January 9, 2013
Online & In-Store Holiday Purchase Influencers, January 2013 [CHART]
Pinterest and Twitter influenced online and in-store purchases for just 1 in 10 shoppers surveyed, with Facebook garnering only slightly more interest.
Read MoreFacebook Ad Spending By Mobile Devices, January 2013 [CHART]
Mobile devices (phones and tablets) now account for 20.3% of overall Facebook ad spending.
Read MoreB2B Sales Presentation Tools, January 2013 [CHART]
While visual content is proving its worth in e-commerce & Facebook posts, visual components are often lacking in B2B sales conversations.
Read MoreFinal Holiday Purchase Decision Factors, January 2013 [CHART]
The vast majority of consumers based their final holiday purchase decisions on factors such as price, including promotional offers (85%), free shipping (85%), and merchant reputation (78%).
Read MoreConsumer Electronics Buyers' Preference For Consumer Reviews By Review Type, January 2013 [CHART]
When it comes to purchasing consumer electronics (CE), the vast majority (94%) of buyers conduct at least a single activity to form an opinion about a product, and searching for reviews online is the primary way they seek out product opinions, reading an average of 11 reviews before choosing a product.
Read MoreSmart Phone Behaviors By Parents & Childless, January 2013 [CHART]
Smartphone users with children under 18 in their household are more likely than those without to use their devices for a variety of activities.
Read MoreConsumer Electronics Buyers Evaluation Of Consumer Reviews, January 2013 [CHART]
Consumer electronics buyers heavily rely on reviews when making purchase decisions.
Read MoreComputer vs Smart Phone Behaviors, January 2013 [CHART]
Emailing emerged as the most common action on a computer, with 90% either sending or reading personal or work emails.
Read MoreDaily Consumer Holiday Spending, December 2008-December 2012 [CHART]
Consumers reported spending an average of $83 per day in December in stores, online, and in restaurants (and excluding household bills and a home or car purchase).
Read MoreWeekly eCommerce Holiday Sales, 2009-2012 [CHART]
Consumers bought their consumer electronics gifts early on during the 2012 holiday period (defined as November 18 – December 22), as sales dropped off as the season continued.
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