January 9, 2013 - e-Strategy Trends

Pinterest and Twitter influenced online and in-store purchases for just 1 in 10 shoppers surveyed, with Facebook garnering only slightly more interest.

Mobile devices (phones and tablets) now account for 20.3% of overall Facebook ad spending.

While visual content is proving its worth in e-commerce & Facebook posts, visual components are often lacking in B2B sales conversations.

The vast majority of consumers based their final holiday purchase decisions on factors such as price, including promotional offers (85%), free shipping (85%), and merchant reputation (78%).

When it comes to purchasing consumer electronics (CE), the vast majority (94%) of buyers conduct at least a single activity to form an opinion about a product, and searching for reviews online is the primary way they seek out product opinions, reading an average of 11 reviews before choosing a product.

Smartphone users with children under 18 in their household are more likely than those without to use their devices for a variety of activities.

Consumer electronics buyers heavily rely on reviews when making purchase decisions.

Emailing emerged as the most common action on a computer, with 90% either sending or reading personal or work emails.

Consumers reported spending an average of $83 per day in December in stores, online, and in restaurants (and excluding household bills and a home or car purchase).

Consumers bought their consumer electronics gifts early on during the 2012 holiday period (defined as November 18 – December 22), as sales dropped off as the season continued.

Archive for January 9, 2013

B2B Sales Presentation Tools, January 2013 [CHART]

Final Holiday Purchase Decision Factors, January 2013 [CHART]

Daily Consumer Holiday Spending, December 2008-December 2012 [CHART]

Weekly eCommerce Holiday Sales, 2009-2012 [CHART]