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Archive for January 9, 2013

Online & In-Store Holiday Purchase Influencers, January 2013 [CHART]

By David Erickson | January 9, 2013

Pinterest and Twitter influenced online and in-store purchases for just 1 in 10 shoppers surveyed, with Facebook garnering only slightly more interest.

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Facebook Ad Spending By Mobile Devices, January 2013 [CHART]

By David Erickson | January 9, 2013

Mobile devices (phones and tablets) now account for 20.3% of overall Facebook ad spending.

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B2B Sales Presentation Tools, January 2013 [CHART]

By David Erickson | January 9, 2013

While visual content is proving its worth in e-commerce & Facebook posts, visual components are often lacking in B2B sales conversations.

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Final Holiday Purchase Decision Factors, January 2013 [CHART]

By David Erickson | January 9, 2013

The vast majority of consumers based their final holiday purchase decisions on factors such as price, including promotional offers (85%), free shipping (85%), and merchant reputation (78%).

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Consumer Electronics Buyers' Preference For Consumer Reviews By Review Type, January 2013 [CHART]

By David Erickson | January 9, 2013

When it comes to purchasing consumer electronics (CE), the vast majority (94%) of buyers conduct at least a single activity to form an opinion about a product, and searching for reviews online is the primary way they seek out product opinions, reading an average of 11 reviews before choosing a product.

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Smart Phone Behaviors By Parents & Childless, January 2013 [CHART]

By David Erickson | January 9, 2013

Smartphone users with children under 18 in their household are more likely than those without to use their devices for a variety of activities.

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Consumer Electronics Buyers Evaluation Of Consumer Reviews, January 2013 [CHART]

By David Erickson | January 9, 2013

Consumer electronics buyers heavily rely on reviews when making purchase decisions.

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Computer vs Smart Phone Behaviors, January 2013 [CHART]

By David Erickson | January 9, 2013

Emailing emerged as the most common action on a computer, with 90% either sending or reading personal or work emails.

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Daily Consumer Holiday Spending, December 2008-December 2012 [CHART]

By David Erickson | January 9, 2013

Consumers reported spending an average of $83 per day in December in stores, online, and in restaurants (and excluding household bills and a home or car purchase).

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Weekly eCommerce Holiday Sales, 2009-2012 [CHART]

By David Erickson | January 9, 2013

Consumers bought their consumer electronics gifts early on during the 2012 holiday period (defined as November 18 – December 22), as sales dropped off as the season continued.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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