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Time Spent On PCs vs Smart Phones By Content Type, July 2012 [CHART]

By David Erickson | January 8, 2013

Chart - Time Spent On PCs vs Smart Phones By Content Type

eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013. By 2016, there will be a staggering 2.5 billion mobile internet users worldwide. As internet usage increasingly takes place on mobile devices—and particularly on smartphones—it is important to understand how consumers’ internet behavior is adapting to these new devices.

An analysis conducted in July 2012 by GfK Group examined US consumers’ web activity on a smartphone vs. on a PC. The research found that in a number of categories, consumers on the two kinds of devices behaved quite similarly. Read the rest at eMarketer.

Posted in Blog Marketing, Consumer Behavior, Content Marketing, Email Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Podcasting, Search Engine Marketing, Social Media Marketing, Technographics, Video Games, Video Marketing and tagged Blogging, Computers, eBooks, eReaders, Gaming, Mobile Email, Mobile Gaming, Mobile Social, Mobile Video, Podcasts, Smart Phones

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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