Social Purpose Prompting Purchase Behavior, 2008-2012 [CHART]

Chart - Social Purpose Prompting Purchase Behavior

Edelman’s 2012 global “goodpurpose” study found a growing number of consumers considered “social purpose,” the leading purchase driver when quality and price were equal. And, increasingly, consumers worldwide didn’t see a contradiction in brands profiting from supporting causes. Seventy-six percent said it was OK for brands to make money as a result of social purpose, a 33% increase from 2008. Read the rest at eMarketer.