Chart - Online Americans Who Have Bought A Product Because Proceeds Went To A Cause

Even if consumers aren’t familiar with the phrase “cause marketing,” it is certain that they are acquainted with the concept of spending money to support positive actions. According to a new eMarketer report, “Marketing ‘Good’: How Causes Can Convert Online Shoppers,” a majority of US internet users have been moved to purchase because of a cause. Read the rest at eMarketer.