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Content eShoppers Trust When Researching Products, October 2012 [CHART]

By David Erickson | January 8, 2013

Chart - Content eShoppers Trust When Researching Products

An October study by nRelate found that 48% of online shoppers said they trusted content from brand websites. No other content type approached the trustworthiness of corporate sites, according to this survey—not even mainstream news sites. Read the rest at eMarketer.

Posted in Blog Marketing, Content Marketing, Earned Media, eCommerce, Online Behavior, Public Relations, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Sharing, Web Development and tagged Blogging, Branding, eShopping, eTailing, Expert Positioning, Journalism, News, Online Branding, Online Shopping, Retail Marketing, Shopping

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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