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Archive for January 8, 2013

Time Spent On PCs vs Smart Phones By Content Type, July 2012 [CHART]

By David Erickson | January 8, 2013

eMarketer estimates that 1.7 billion people around the world will access the internet via a mobile device in 2013.

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Social Purpose Prompting Purchase Behavior, 2008-2012 [CHART]

By David Erickson | January 8, 2013

A growing number of consumers considered social purpose, the leading purchase driver when quality and price were equal.

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Online Americans Who Have Bought A Product Because Proceeds Went To A Cause, October 2012 [CHART]

By David Erickson | January 8, 2013

A majority of US internet users have been moved to purchase because of a cause.

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Frequency Of Mobile Video Sharing, November 2012 [CHART]

By David Erickson | January 8, 2013

16% share mobile video content every day, and another 33% do so on a weekly basis.

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How People Share Video From Their Mobile Phones, November 2012 [CHART]

By David Erickson | January 8, 2013

92% of mobile video viewers said that they share mobile video content with others.

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OldSpice.com Traffic vs. Old Spice YouTube Traffic, July 2011-August 2012 [CHART]

By David Erickson | January 8, 2013

Compete looked at how well Old Spice performed on its YouTube channel compared to its brand site during some popular ad campaigns.

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Content eShoppers Trust When Researching Products, October 2012 [CHART]

By David Erickson | January 8, 2013

48% of online shoppers said they trusted content from brand websites.

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Global Cable TV Revenue Share, 2012 & 2013 [CHART]

By David Erickson | January 8, 2013

A proliferation of IPTV (internet protocol television) options, and strong growth in the subscriber base, means that cable’s share of the total worldwide pay TV market will actually decline slightly in 2013.

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Global Pay TV Subscribers, 2012 & 2013 [CHART]

By David Erickson | January 8, 2013

An additional 47 million people worldwide signed up for a pay TV package in 2012, bringing the total number of global subscribers to 864 million.

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Global Mobile Ad Spending By Region, 2011-2016 [CHART]

By David Erickson | January 8, 2013

North America already has an edge on other world regions, and will widen that gap considerably by 2016.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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