Chart - Value Of Social Media To Arts Organizations

Survey respondents were asked to gauge the value of social media based to their organization in a series of statements about the potential impact of these tools. For 58% of organizations that use social media, the phrase “Social media is worth the time our organization spends on it” is “very true,” while another 33% thought it is “somewhat true.” There is also broad consensus around the statements that social media helps organizations reach new, broader audiences, and that it helps audiences feel more invested in arts organizations. Read the rest at Pew Internet & American Life.