Archive for January 7, 2013
Consumer Attitudes Toward Advertising Creative & Product Recall, January 2013 [CHART]
The most-liked TV ads in 2012 relied on audience-appropriate humor, an ownable creative concept and a relatable, emotional appeal.
Read MoreHow Mobile Owners Plan To Use Their Devices In 2013 [CHART]
34.7% of mobile users said they would spend more time this year with their devices, compared to just 5.7% who said they would tone it down a little.
Read MoreConsumer Trust In Advertising, January 2013 [CHART]
Just 3% of Americans believe that claims made in ads are very accurate, with far more (19%) believing them to be very exaggerated.
Read MoreTop 2012 TV Brand Advertisers By Category [TABLE]
2012 television brand advertising was marked by creative strategies that stressed innovation while embracing cause and humor.
Read MoreMobile Penetration In Developed Markets By Generation [CHART]
Smart phone penetration is high among younger consumers and drops significantly among their older counterparts.
Read MoreAmerican Smart Phone Adoption [CHART]
During the 3-month average ending in November 2012, 53% of US mobile subscribers owned a smart phone.
Read MoreNegative Effects Of Technology On The Arts [CHART]
The majority of arts organizations thought that mobile devices, ringing cell phones and texting create significant disruptions to live performances.
Read MorePositive Effects Of Technology On The Arts [CHART]
Arts organizations tend to agree with the notions that the internet and social media have increased engagement and made art a more participatory experience.
Read MoreArts Organizations' Use Of Technology For Staffing & Recruiting [CHART]
Eighty-eight percent of arts organizations post job openings online and on social media.
Read MoreWhy Some Arts Organizations Don't Use Social Media [CHART]
Less than 4% of arts organizations are not currently using social media.
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