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Archive for January 7, 2013

Consumer Attitudes Toward Advertising Creative & Product Recall, January 2013 [CHART]

By David Erickson | January 7, 2013

The most-liked TV ads in 2012 relied on audience-appropriate humor, an ownable creative concept and a relatable, emotional appeal.

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How Mobile Owners Plan To Use Their Devices In 2013 [CHART]

By David Erickson | January 7, 2013

34.7% of mobile users said they would spend more time this year with their devices, compared to just 5.7% who said they would tone it down a little.

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Consumer Trust In Advertising, January 2013 [CHART]

By David Erickson | January 7, 2013

Just 3% of Americans believe that claims made in ads are very accurate, with far more (19%) believing them to be very exaggerated.

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Top 2012 TV Brand Advertisers By Category [TABLE]

By David Erickson | January 7, 2013

2012 television brand advertising was marked by creative strategies that stressed innovation while embracing cause and humor.

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Mobile Penetration In Developed Markets By Generation [CHART]

By David Erickson | January 7, 2013

Smart phone penetration is high among younger consumers and drops significantly among their older counterparts.

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American Smart Phone Adoption [CHART]

By David Erickson | January 7, 2013

During the 3-month average ending in November 2012, 53% of US mobile subscribers owned a smart phone.

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Negative Effects Of Technology On The Arts [CHART]

By David Erickson | January 7, 2013

The majority of arts organizations thought that mobile devices, ringing cell phones and texting create significant disruptions to live performances.

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Positive Effects Of Technology On The Arts [CHART]

By David Erickson | January 7, 2013

Arts organizations tend to agree with the notions that the internet and social media have increased engagement and made art a more participatory experience.

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Arts Organizations' Use Of Technology For Staffing & Recruiting [CHART]

By David Erickson | January 7, 2013

Eighty-eight percent of arts organizations post job openings online and on social media.

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Why Some Arts Organizations Don't Use Social Media [CHART]

By David Erickson | January 7, 2013

Less than 4% of arts organizations are not currently using social media.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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