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Archive for January 4, 2013

How Arts Organizations Use Social Media [CHART]

By David Erickson | January 4, 2013

82% of the arts organizations use social media to engage with audiences before, during, and after events.

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Frequency Of Social Media Posts By Arts Organizations [CHART]

By David Erickson | January 4, 2013

Almost half (45%) of arts organizations say they are posting to social networks daily.

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Number Of Social Media Sites Arts Organizations Use [CHART]

By David Erickson | January 4, 2013

The majority of arts organizations that use social media — 56% — have a profile on between four and nine social media sites.

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Top Social Media Sites Arts Organizations Use [CHART]

By David Erickson | January 4, 2013

Facebook is the most common social media site used, with 99% of arts organizations saying that they have a profile on this site.

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How Arts Organizations Use Mobile Apps [CHART]

By David Erickson | January 4, 2013

24% of arts organizations say they use mobile apps to provide content to the public.

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How Arts Organizations Use Their Website [CHART]

By David Erickson | January 4, 2013

The most common activities relate to posting and sharing content: 94% of these arts organizations use their website to post photos, 81% are posting or streaming video.

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Website Management Staff Budgets Of Arts Organizations [CHART]

By David Erickson | January 4, 2013

Only 36% of arts organizations have a staff member whose primary responsibility is website management.

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Importance Of Internet To Arts Organizations [CHART]

By David Erickson | January 4, 2013

A majority of organizations consider the Internet and digital technologies very important for promoting the arts (81%).

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Arts Organizations' Openness To Technology [CHART]

By David Erickson | January 4, 2013

Thirty-nine percent of arts organizations think they generally embrace new information and communications technologies well.

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Arts Organizations' Confidence About Their Tech Competence [CHART]

By David Erickson | January 4, 2013

60% of arts organizations say they are about average in their internet and social media abilities.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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