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B2B Content Creation Considerations, August 2012 [CHART]

By David Erickson | January 3, 2013

Chart - B2B Content Creation Considerations

In keeping with the vertical industry focus, about three-quarters of B2B marketers surveyed said they decided what new content to create based on a company’s specific business needs, followed by the industry or company type targeted. Read the rest at eMarketer.

Posted in B2B Marketing, Consumer Behavior, Content Marketing, Online Behavior and tagged Thought Leadership

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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