Twitter Customer Service Response Rates By Top Brands [CHART]
Overall, the top one-third of brands responded to 61 percent of service-related tweets, whereas the bottom third responded to roughly 17 percent.
For the study, Simply Measured tracked three months of Twitter messages exchanged via the 23 customer support accounts (from Sept. 1 through Nov. 30).
Among the Top 100 brands, seven (7 percent) responded to more than 50 support-related tweets each day over the three months, and three (3 percent) handled more than 100 tweets a day. Read the rest at Ragan.