Shareable Social Media Content, January 2013 [CHART]
When it comes to sharing content on social media, pictures and links get the nod over quotes and videos, according to survey results from SocialToaster. The company surveyed its “Super Fans,” a collection of social media experts and professionals, finding 90% agreeing that pictures were most likely to be shared, and 68% saying the same about links. Quotes (51%) and videos came in next (47%), with studies and statistics (20%) far behind.
The social media experts’ opinions largely align with analysis of Facebook data from Socialbakers, though the Socialbakers data shows that photos are far and away the most engaging content on Facebook. Socialbakers took a sample of approximately 90,000 posts from 24,000 brand pages around the world during the week of November 26-December 2, and analyzed the top 10% most engaging posts. Of those, 89% were photos, with the remainder being links (4%), videos (4%), and status updates (3%). Read the rest at MarketingCharts.