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Archive for January 2, 2013

eReader Users & Penetration, 2011-2016 [CHART]

By David Erickson | January 2, 2013

Nearly 50 million Americans used an eReader at least monthly in 2012.

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Mobile Platform Development Preferences, Q4 2012 [CHART]

By David Erickson | January 2, 2013

About 63% of mobile developers are very interested in using HTML5 to build their apps.

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Smart Phone Ownership By Generation [INFOGRAPHIC]

By David Erickson | January 2, 2013

Gen Y is the most likely to own an iPhone. About 29% of the generation say they own one of Apple’s popular smart phones.

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Customer Loyalty In The Age Of Showrooming [PRESENTATION]

By David Erickson | January 2, 2013

This presentation by faberNovel looks at strategies for bricks and mortar retailers to fight online competition.

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Twitter Customer Service Response Rates By Top Brands [CHART]

By David Erickson | January 2, 2013

The top one-third of brands responded to 61 percent of service-related tweets, whereas the bottom third responded to roughly 17 percent.

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Top 10 Brands By Twitter Customer Service Engagement [CHART]

By David Erickson | January 2, 2013

90% of top 100 brands are responding (via@replies) within 24 hours, on average.

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Twitter Customer Service By Top 100 Brands [CHART]

By David Erickson | January 2, 2013

Among the brands listed on the Interbrand Top 100, nearly all (95%) use Twitter and nearly one in four (23%) use it as a customer service platform.

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The Millennial Mind [INFOGRAPHIC]

By David Erickson | January 2, 2013

This Scarborough infographic uncovers the attitudes that motivate the purchasing decisions and lifestyle behaviors of Millennials.

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Pinterest Optimization [INFOGRAPHIC]

By David Erickson | January 2, 2013

This infographic lists ten ways to optimize your Pinterest page.

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Shareable Social Media Content, January 2013 [CHART]

By David Erickson | January 2, 2013

When it comes to sharing content on social media, pictures and links get the nod over quotes and videos.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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