January 2, 2013 - e-Strategy Trends

Nearly 50 million Americans used an eReader at least monthly in 2012.

About 63% of mobile developers are very interested in using HTML5 to build their apps.

Gen Y is the most likely to own an iPhone. About 29% of the generation say they own one of Apple’s popular smart phones.

This presentation by faberNovel looks at strategies for bricks and mortar retailers to fight online competition.

The top one-third of brands responded to 61 percent of service-related tweets, whereas the bottom third responded to roughly 17 percent.

90% of top 100 brands are responding (via@replies) within 24 hours, on average.

Among the brands listed on the Interbrand Top 100, nearly all (95%) use Twitter and nearly one in four (23%) use it as a customer service platform.

This Scarborough infographic uncovers the attitudes that motivate the purchasing decisions and lifestyle behaviors of Millennials.

This infographic lists ten ways to optimize your Pinterest page.

When it comes to sharing content on social media, pictures and links get the nod over quotes and videos.

Archive for January 2, 2013