Archive for January 2013
NFL Fan Allegiance During The Playoffs [MAP]
This map illustrates where those NFL fans’ team allegiances lie during the playoff season by US county.
Read MoreNFL Fans By County [MAP]
More than one in 10 Americans have declared allegiance to one NFL team or another on Facebook. This map via io9 illustrates where they are by US county.
Read MorePharmacy Mobile App Demand, October 2012 [CHART]
Despite the relatively high demand for a mobile app, only 16% of internet users were aware of their pharmacy offering one.
Read MoreOnline Prescription Use By Generation, October 2012 [CHART]
More than one-third of baby boomers were already managing their prescriptions online.
Read MoreSearch Advertising Revenue For Top Four Search Engines, 2010-2014 [CHART]
Advertising revenue—particularly search advertising—remains Google’s bread and butter.
Read MoreTop 10 Travel-Related Mobile Websites, June 2012 [TABLE]
Of all the various types of pages and websites used by travelers, Google Maps is the most heavily trafficked, particularly on mobile.
Read MoreTop 10 Travel Websites, December 2012 [CHART]
Top 10 travel websites among US Internet users, ranked by market share of visits.
Read MorePerceptions Of Social Media Ad Effectiveness, January 2013 [CHART]
64% of US digital marketing and media professionals will be increasing their paid social media advertising budgets this year, primarily by modest amounts.
Read MoreFrequency Of In-Store vs. Online Impulse Shopping, January 2013 [CHART]
eCommerce spending is rising at a rapid rate, and online retail is projected to significantly outgrow overall retail sales this year. Still, consumers appear to still be more comfortable spending larger amounts in-store than online.
Read MoreMarketing Channels That Are Falling Out Of Favor In 2013 [CHART]
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.
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