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Archive for January 2013

NFL Fan Allegiance During The Playoffs [MAP]

By David Erickson | January 31, 2013

This map illustrates where those NFL fans’ team allegiances lie during the playoff season by US county.

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NFL Fans By County [MAP]

By David Erickson | January 31, 2013

More than one in 10 Americans have declared allegiance to one NFL team or another on Facebook. This map via io9 illustrates where they are by US county.

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Pharmacy Mobile App Demand, October 2012 [CHART]

By David Erickson | January 31, 2013

Despite the relatively high demand for a mobile app, only 16% of internet users were aware of their pharmacy offering one.

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Online Prescription Use By Generation, October 2012 [CHART]

By David Erickson | January 31, 2013

More than one-third of baby boomers were already managing their prescriptions online.

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Search Advertising Revenue For Top Four Search Engines, 2010-2014 [CHART]

By David Erickson | January 31, 2013

Advertising revenue—particularly search advertising—remains Google’s bread and butter.

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Top 10 Travel-Related Mobile Websites, June 2012 [TABLE]

By David Erickson | January 31, 2013

Of all the various types of pages and websites used by travelers, Google Maps is the most heavily trafficked, particularly on mobile.

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Top 10 Travel Websites, December 2012 [CHART]

By David Erickson | January 31, 2013

Top 10 travel websites among US Internet users, ranked by market share of visits.

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Perceptions Of Social Media Ad Effectiveness, January 2013 [CHART]

By David Erickson | January 31, 2013

64% of US digital marketing and media professionals will be increasing their paid social media advertising budgets this year, primarily by modest amounts.

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Frequency Of In-Store vs. Online Impulse Shopping, January 2013 [CHART]

By David Erickson | January 31, 2013

eCommerce spending is rising at a rapid rate, and online retail is projected to significantly outgrow overall retail sales this year. Still, consumers appear to still be more comfortable spending larger amounts in-store than online.

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Marketing Channels That Are Falling Out Of Favor In 2013 [CHART]

By David Erickson | January 31, 2013

Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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