Qualifications are often a matter of debate in communications, with some young social media specialists claiming that youth outweighs experience. Although the survey didn’t address age, it does reveal that 47 percent of respondents hired staff with experience of three years or less. Forty percent went for those with three to five years in the field, while only 14 percent wanted more years on the job than that.
Ragan/NASDAQ OMX survey of 2,714 online respondents ranged from self-employed consultants to corporations of more than 50,000 employees. Organizations of more than 1,000 constituted 28 percent of the total; the vast majority were under 1,000, and 23 percent worked for organizations employing fewer than 25.
Respondents from the corporate world composed slightly more than 58 percent of the total. Nonprofits numbered 23 percent, while 7 percent came from government agencies or departments. About 11 percent answered “other.” Read the rest at Ragan.