Engagement With Local Stories [PRESENTATION]

When you come across a story about your town, city or state, what makes you want to share it?

That’s a question we’ve been asking here at NPR Digital Services. There are hints about what causes sharing – we know emotion and positivity play roles. We know the headline can make or break a story’s potential. But we want to know specifically aboutlocal content. What is it about certain local stories that make them more social than others?

To answer this, we conducted a study to define what types of local content cause the most sharing and engagement. Read the rest at NPR Digital Services.