Discovering the most effective messaging and positioning is crucial for crafting an effective value proposition, and then incorporating that vision into larger marketing campaigns. Website optimization offers marketers a chance to test these elements of value, and to use these results to isolate which products, messages and campaigns truly resonate with their audience. Read the rest at MarketingSherpa.

As such, we asked respondents the following question …

Q: Does your organization use lessons learned from your website optimization efforts to make changes to your offline campaigns or other marketing communications?

Chart - Website Optimization’s Effect On Offline Marketing Strategies