Mobile Cyber Monday Ad Metrics, 2011 vs 2012 [CHART]
Cyber Monday is one of the busiest days on the web, bar none. Most of the attention gets thrown to retailers, with several research and trade organizations projecting behemoth stats for both user and sales figures: comScore estimated that online sales for the day reached $1.47 billion.
MediaMind recently analyzed the impact that Cyber Monday plays across the internet advertising ecosystem and recorded large jump in both impressions served and engagement. MediaMind’s platform served 46.2% more standard banner, video and rich media impressions on Cyber Monday in 2012 than 2011. In addition, the total number of clicks rose 40.0% for an average CTR of 0.14%. Read the rest at iMediaConnection.