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Archive for December 27, 2012

Understanding Of Customer Mobile Adoption [CHART]

By David Erickson | December 27, 2012

Mobile marketing may be a rapidly growing tactic, but marketers’ understanding of customer mobile adoption is still fairly immature when compared to other tactics.

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Website Optimization’s Effect On Offline Marketing Strategies [CHART]

By David Erickson | December 27, 2012

Does your organization use lessons learned from your website optimization efforts to make changes to your offline campaigns or marketing communications?

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Most Effective Traffic Sources For Website Conversion [CHART]

By David Erickson | December 27, 2012

Organic search is the top source for generating website traffic. But, much like actual lead generation, volume alone doesn’t offer much value.

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Average Website Conversion Rates By Industry [CHART]

By David Erickson | December 27, 2012

Average conversion rates broken down by industry.

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eBay Customers By Zip Code [MAP]

By David Erickson | December 27, 2012

In the U.S., 80 million people visited eBay in October 2012, according to compete.com. Who uses the site and where do they live?

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Amazon.com Customers By Zip Code [MAP]

By David Erickson | December 27, 2012

In October 2012, Amazon.com had over 103 million visitors from the U.S., according to compete.com. Who are these U.S. consumers and where do they live?

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Connected TV Behavior By Generation [INFOGRAPHIC]

By David Erickson | December 27, 2012

43 percent of consumers now connect to the web with their TVs.

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US Technology Adoption By Platform, 2010-2016 [CHART]

By David Erickson | December 27, 2012

The overall online penetration rate in the U.S. has stabilized at 79 percent.

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Online Advertising Revenue, Q1 1996 – Q3 2012 [CHART]

By David Erickson | December 27, 2012

Total online ad revenue reached $9.26 billion in the third quarter of 2012, which is up six percent from the previous quarter and 18 percent from Q3 figure of $7.8 billion a year ago.

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92% Of Consumers Share Mobile Video Clips [PIC]

By David Erickson | December 27, 2012

63 percent of digital video screening on mobile phones does not happen on-the-go, but rather at home.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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