December 27, 2012 - e-Strategy Trends

Mobile marketing may be a rapidly growing tactic, but marketers’ understanding of customer mobile adoption is still fairly immature when compared to other tactics.

Does your organization use lessons learned from your website optimization efforts to make changes to your offline campaigns or marketing communications?

Organic search is the top source for generating website traffic. But, much like actual lead generation, volume alone doesn’t offer much value.

Average conversion rates broken down by industry.

In the U.S., 80 million people visited eBay in October 2012, according to compete.com. Who uses the site and where do they live?

In October 2012, Amazon.com had over 103 million visitors from the U.S., according to compete.com. Who are these U.S. consumers and where do they live?

43 percent of consumers now connect to the web with their TVs.

The overall online penetration rate in the U.S. has stabilized at 79 percent.

Total online ad revenue reached $9.26 billion in the third quarter of 2012, which is up six percent from the previous quarter and 18 percent from Q3 figure of $7.8 billion a year ago.