Archive for December 27, 2012
Understanding Of Customer Mobile Adoption [CHART]
Mobile marketing may be a rapidly growing tactic, but marketers’ understanding of customer mobile adoption is still fairly immature when compared to other tactics.
Read MoreWebsite Optimization’s Effect On Offline Marketing Strategies [CHART]
Does your organization use lessons learned from your website optimization efforts to make changes to your offline campaigns or marketing communications?
Read MoreMost Effective Traffic Sources For Website Conversion [CHART]
Organic search is the top source for generating website traffic. But, much like actual lead generation, volume alone doesn’t offer much value.
Read MoreAverage Website Conversion Rates By Industry [CHART]
Average conversion rates broken down by industry.
Read MoreeBay Customers By Zip Code [MAP]
In the U.S., 80 million people visited eBay in October 2012, according to compete.com. Who uses the site and where do they live?
Read MoreAmazon.com Customers By Zip Code [MAP]
In October 2012, Amazon.com had over 103 million visitors from the U.S., according to compete.com. Who are these U.S. consumers and where do they live?
Read MoreLikelihood Of Purchasing Online By Zip Code [MAP]
Forrester Research predicts that 167 million consumers in the U.S. will spend $226 billion online in 2012.
Read MoreConnected TV Behavior By Generation [INFOGRAPHIC]
43 percent of consumers now connect to the web with their TVs.
Read MoreUS Technology Adoption By Platform, 2010-2016 [CHART]
The overall online penetration rate in the U.S. has stabilized at 79 percent.
Read MoreOnline Advertising Revenue, Q1 1996 – Q3 2012 [CHART]
Total online ad revenue reached $9.26 billion in the third quarter of 2012, which is up six percent from the previous quarter and 18 percent from Q3 figure of $7.8 billion a year ago.
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