“Facebook” was the top search term in the US this year, accounting for 4.1% of all searches, representing a 33% increase from 2011, according to an analysis of the year’s top 1,000 search terms by Experian Hitwise. Four variations of the popular social networking site were among the top 10 terms, accounting for 5.6% of searches overall, a 27% increase from 2011. This year marks the 7th straight year that a social network search term has topped the list, and the 4th consecutive year that Facebook has been the leading search term.
When combined, the common search terms for Facebook, such as “facebook” and “facebook.com,” accounted for roughly 5.8% of all searches in the US among the top 50 search terms, representing a 27% increase from 2011. Read the rest at MarketingCharts.