eBook vs Printed Book Readership, December 2011 vs November 2012 [CHART]
The proportion of Americans aged 16 or older who claim to have read a printed book in the past 12 months has dropped to 67% from 72% a year earlier, finds the [PDF] Pew Research Center’s Internet & American Life Project. At the same time, 23% of survey respondents said they had read an e-book in the past 12 months, up from 16% the prior year. Overall, three-quarters of the 16 and over population said they had read a book in any form in the past 12 months.
The increasing popularity of e-book reading comes amidst a boom in e-reading device ownership. In November 2012, according to the Pew report, one-third of the 16-and-over population owned either a tablet or an e-book reader (or both). That’s almost double the 18% who owned at least one of those devices in December 2011. Read the rest at MarketingCharts.