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Archive for December 26, 2012

Most Socially-Engaging TV Genres, January-November 2012 [CHART]

By David Erickson | December 26, 2012

Sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations.

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Benchmark Email Response Metrics, January-November 2012 [CHART]

By David Erickson | December 26, 2012

Customers in the Asia-Pacific region (APAC) enjoyed much higher click and open rates during 2012 than its customers in Europe and North America.

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Anticipated Smart TV Market Growth, January 2013 [TABLE]

By David Erickson | December 26, 2012

19% of homes will have a Smart TV this year.

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Christmas Day Smart Device Activations, 2012 [CHART]

By David Erickson | December 26, 2012

17.4 million smart devices (iOS and Android) were activated worldwide on Christmas Day, more than 4 times the baseline average of 4 million from the first 20 days of the month.

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eBook vs Printed Book Readership, December 2011 vs November 2012 [CHART]

By David Erickson | December 26, 2012

The proportion of Americans aged 16 or older who claim to have read a printed book in the past 12 months has dropped to 67% from 72% a year earlier.

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Purchase Influence Of Online Reviews By Demographics, December 2012 [CHART]

By David Erickson | December 26, 2012

78% of online Americans aged 18-64 agree that online reviews help them decide whether or not to purchase a product.

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eTailer Holiday Customer Satisfaction Rankings, December 2012 [CHART]

By David Erickson | December 26, 2012

Amazon maintained its leading index score of 88 (on a 100-point scale) from last year, the highest score since the study began in 2005.

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Trendsetting Latino Shoppers, December 2012 [CHART]

By David Erickson | December 26, 2012

Latinos display markedly different shopping habits than their non-Latino counterparts.

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Referral Traffic Driven By Top Domains, December 2012 [CHART]

By David Erickson | December 26, 2012

The majority of referral traffic to those websites is generated by just a fraction of the referring sites.

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Top 10 Search Terms & Most Visited Sites Of 2012 [TABLE]

By David Erickson | December 26, 2012

“Facebook” was the top search term in the US this year, accounting for 4.1% of all searches, representing a 33% increase from 2011.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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