How Americans Used Mobile For Holiday Shopping, 2011 & 2012 [CHART]

When a GfK Roper poll conducted for agency SapientNitro asked smart phone owners how they used their devices for holiday shopping, higher percentages said yes to every activity queried than did so last year.

More than eight in 10 smart phone owners researched and browsed for products on their phone, up 15 percentage points from 2011, and nearly three-quarters bought something via mobile, up 19 percentage points. Read the rest at eMarketer.