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How Americans Used Mobile For Holiday Shopping, 2011 & 2012 [CHART]

By David Erickson | December 24, 2012

Chart - How Americans Used Mobile For Holiday Shopping

When a GfK Roper poll conducted for agency SapientNitro asked smart phone owners how they used their devices for holiday shopping, higher percentages said yes to every activity queried than did so last year.

More than eight in 10 smart phone owners researched and browsed for products on their phone, up 15 percentage points from 2011, and nearly three-quarters bought something via mobile, up 19 percentage points. Read the rest at eMarketer.

Posted in Consumer Behavior, eCommerce, Email Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Online Ratings, Online Reviews, Technographics and tagged Black Friday, Coupons, Cyber Monday, eShopping, eTailing, Holiday Marketing, mCommerce, Mobile Apps, Mobile Email, Online Shopping, QR Codes, Retail Marketing, Seasonal Marketing, Shopping, Smart Phones, Tablets

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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