Global Mobile Ad Prompts, Q3 2012 [CHART]

By David Erickson | December 23, 2012

Advertisers were most interested in using mobile ads to lead viewers to site searches; this action was utilized by 41% of campaigns. That was followed by app downloads, used by 32% of campaigns, and then social media actions, used by 28%. Read the rest at eMarketer.

Posted in Advertising, Consumer Behavior, eCommerce, Email Marketing, International, Local Internet Marketing, Mobile Advertising, Mobile Marketing, Mobile Search, Online Behavior, Search Engine Marketing, Social Media Marketing, Video Marketing and tagged eTailing, mCommerce, Mobile Apps, Mobile Email, Mobile Social, Mobile Video, Retail Marketing