Data Concerns Among Marketers & Agencies, March & June 2012 [CHART]

Chart - Data Concerns Among Marketers & Agencies

The increasingly complex mix of media in consumers’ lives has made it more difficult for marketers to track and measure the effectiveness of advertising campaigns. But new tools and tactics are helping marketers track and understand interactions and campaign effectiveness across multiple platforms, according to a new eMarketer report, “The State of Cross-Platform Ad Measurement: Industry Trends and Current Practices.” Read the rest at eMarketer.