Cross-Platform Audience Measurement Standards [CHART]

The ANA and Forrester Research in early 2012 found the greatest number of US marketers (47%) believed the future industry standard for cross-platform audience measurement was unique visitors or viewers. Read the rest at eMarketer.

Posted in Analytics, Consumer Behavior, Multichannel Marketing, Online Behavior, Website Analytics and tagged Gross Ratings Points, GRPs, Target Rating Points, TRPs