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Archive for December 23, 2012

World Leaders Who Tweet [CHART]

By David Erickson | December 23, 2012

75 percent of the world’s heads of state have a presence on Twitter.

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Media Ad Spending By Region & Country, 2011-2016 [TABLE]

By David Erickson | December 23, 2012

The fastest growth during the forecast period will come from Latin America, where ad spending is up 11% this year to $34.66 billion.

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Global Mobile Ad Prompts, Q3 2012 [CHART]

By David Erickson | December 23, 2012

Advertisers were most interested in using mobile ads to lead viewers to site searches; this action was utilized by 41% of campaigns.

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Leading Industries Worldwide In Mobile Ad Spending, Q3 2012 [CHART]

By David Erickson | December 23, 2012

The mobile ad platform provider found that Q3 2012 showed high year-over-year mobile ad spending growth in several verticals.

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Reasons American Facebook Users Share Products On Social, July 2012 [CHART]

By David Erickson | December 23, 2012

The most popular motivation for those sharing products on social media was users’ desire to share their tastes with their networks.

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US Newspaper Ad Revenues By Segment, 2010-2016 [TABLE]

By David Erickson | December 23, 2012

In the US, eMarketer estimates that newspaper print ad revenue will decline and newspaper digital ad revenue will increase in each of the next four years.

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Top 10 Online Newspapers Worldwide By Unique Visitors, October 2012 [CHART]

By David Erickson | December 23, 2012

The leader, by sheer size of audience, may be a surprise to hard-news junkies: the Mail Online, the web outlet of the London-based Daily Mail.

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Cross-Platform Audience Measurement Standards, 2012 [CHART]

By David Erickson | December 23, 2012

47% of US marketers believed the future industry standard for cross-platform audience measurement was unique visitors or viewers.

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Data Concerns Among Marketers & Agencies, March & June 2012 [CHART]

By David Erickson | December 23, 2012

The increasingly complex mix of media in consumers’ lives has made it more difficult for marketers to track the effectiveness of advertising campaigns.

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Global Smart Phone Shipments By OS, Q2 2011 & Q2 2012 [TABLE]

By David Erickson | December 23, 2012

Symbian shipped 18 million smart phones in the second quarter of 2011. But one year later, that number had dropped to 6.8 million.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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