Archive for December 23, 2012
World Leaders Who Tweet [CHART]
75 percent of the world’s heads of state have a presence on Twitter.
Read MoreMedia Ad Spending By Region & Country, 2011-2016 [TABLE]
The fastest growth during the forecast period will come from Latin America, where ad spending is up 11% this year to $34.66 billion.
Read MoreGlobal Mobile Ad Prompts, Q3 2012 [CHART]
Advertisers were most interested in using mobile ads to lead viewers to site searches; this action was utilized by 41% of campaigns.
Read MoreLeading Industries Worldwide In Mobile Ad Spending, Q3 2012 [CHART]
The mobile ad platform provider found that Q3 2012 showed high year-over-year mobile ad spending growth in several verticals.
Read MoreReasons American Facebook Users Share Products On Social, July 2012 [CHART]
The most popular motivation for those sharing products on social media was users’ desire to share their tastes with their networks.
Read MoreUS Newspaper Ad Revenues By Segment, 2010-2016 [TABLE]
In the US, eMarketer estimates that newspaper print ad revenue will decline and newspaper digital ad revenue will increase in each of the next four years.
Read MoreTop 10 Online Newspapers Worldwide By Unique Visitors, October 2012 [CHART]
The leader, by sheer size of audience, may be a surprise to hard-news junkies: the Mail Online, the web outlet of the London-based Daily Mail.
Read MoreCross-Platform Audience Measurement Standards, 2012 [CHART]
47% of US marketers believed the future industry standard for cross-platform audience measurement was unique visitors or viewers.
Read MoreData Concerns Among Marketers & Agencies, March & June 2012 [CHART]
The increasingly complex mix of media in consumers’ lives has made it more difficult for marketers to track the effectiveness of advertising campaigns.
Read MoreGlobal Smart Phone Shipments By OS, Q2 2011 & Q2 2012 [TABLE]
Symbian shipped 18 million smart phones in the second quarter of 2011. But one year later, that number had dropped to 6.8 million.
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