December 23, 2012 - e-Strategy Trends

75 percent of the world’s heads of state have a presence on Twitter.

The fastest growth during the forecast period will come from Latin America, where ad spending is up 11% this year to $34.66 billion.

eMarketer estimates media ad spending worldwide rose 5.4% this year to just under $519 billion—an uptick in the growth rate since 2011’s increase of 3.6%.

Advertisers were most interested in using mobile ads to lead viewers to site searches; this action was utilized by 41% of campaigns.

The mobile ad platform provider found that Q3 2012 showed high year-over-year mobile ad spending growth in several verticals.

The most popular motivation for those sharing products on social media was users’ desire to share their tastes with their networks.

63% of Facebook users used Facebook to alert their friends and family to products, compared to 25% who did the same on Twitter.

In the US, eMarketer estimates that newspaper print ad revenue will decline and newspaper digital ad revenue will increase in each of the next four years.