December 23, 2012 - e-Strategy Trends

75 percent of the world’s heads of state have a presence on Twitter.

The fastest growth during the forecast period will come from Latin America, where ad spending is up 11% this year to $34.66 billion.

Advertisers were most interested in using mobile ads to lead viewers to site searches; this action was utilized by 41% of campaigns.

The mobile ad platform provider found that Q3 2012 showed high year-over-year mobile ad spending growth in several verticals.

The most popular motivation for those sharing products on social media was users’ desire to share their tastes with their networks.

In the US, eMarketer estimates that newspaper print ad revenue will decline and newspaper digital ad revenue will increase in each of the next four years.

The leader, by sheer size of audience, may be a surprise to hard-news junkies: the Mail Online, the web outlet of the London-based Daily Mail.

47% of US marketers believed the future industry standard for cross-platform audience measurement was unique visitors or viewers.

The increasingly complex mix of media in consumers’ lives has made it more difficult for marketers to track the effectiveness of advertising campaigns.