Online Shopping Behavior Of The Wealthy, December 2012 [TABLE]
Virtually all (98%) affluent consumers use the internet to shop and make purchases, finds Unity Marketing in a new study released in December. Yet many have shied away from mobile commerce, although that appears to be changing. The affluents surveyed, who have an average income of almost $250,000, showed an increased propensity to use their mobile devices to make purchases. In the 3-month period prior to the survey, 40% claimed to have done so, almost double the proportion (22%) from last year. Read the rest at MarketingCharts.