Marketing Budgets For Data-Driven Initiatives, November 2012 [CHART]

Chart - Marketing Budgets For Data-Driven Initiatives

As consumer’s media usage continues to diversify and new and emerging marketing and advertising platforms seemingly pop up daily, DMPs and other “Big Data” tools and technologies are gaining importance within the marketing community. A good portion of respondents were spending more than 5% of their total marketing budget on such tools and initiatives; 36% spent 5% or less. Read the rest at eMarketer.