Interests In Data Management Platforms, September 2012 [CHART]

Consulting firm Winterberry Group and the Interactive Advertising Bureau (IAB) showed ad targeting and automation as top benefits of Data Management Platforms (DMPs). In addition, 83% of respondents said the move toward more audience-based buying—something DMPs can help to facilitate from an audience identification and targeting standpoint—was also a significant factor contributing to US marketers’ interest in DMPs. Read the rest at eMarketer.