Archive for December 20, 2012
Marketing Budgets For Data-Driven Initiatives, November 2012 [CHART]
A good portion of respondents were spending more than 5% of their total marketing budget on Big Data tools and initiatives; 36% spent 5% or less.
Read MoreInterests In Data Management Platforms, September 2012 [CHART]
83% of marketers said the move toward more audience-based buying was a significant factor contributing to their interest in Data Management Platforms.
Read MoreReasons To Use Data Management Platforms, November 2012 [CHART]
In November, 40% of marketers worldwide were turning to DMPs to help them harness the vast amounts of marketing data.
Read MoreOnline Retail Spending By Generation, December 2012 [CHART]
87% of the online population visited a retail site in November.
Read MoreHoliday eCommerce Spending, 2011 vs 2012 [CHART]
Figures from the Chase Holiday Pulse show a similarly high level of activity during the so-called Green Week (Dec. 10-16).
Read MoreQ3 Internet Advertising Revenues, 2001-2012 [CHART]
Online ad revenues continue to climb at double-digit rates, growing 18% year-over-year in Q3 from $7.82 billion to $9.26 billion.
Read MoreOnline Shopping Behavior Of The Wealthy, December 2012 [TABLE]
Virtually all (98%) affluent consumers use the internet to shop and make purchases.
Read MoreTop 10 US States By Population Change, July 2011 vs July 2012 [TABLE]
The US population grew by 2.3 million between July 2011 and July 2012 to reach 313.9 million.
Read MoreeMoney [INFOGRAPHIC]
This ReadWrite infographic offers some key data points on the path to digital money.
Read MoreWeb Series Costs [INFOGRAPHIC]
This infographic by The Danger Brain breaks down the costs of producing a web series using Video Game High School as an example.
Read More