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Archive for December 20, 2012

Marketing Budgets For Data-Driven Initiatives, November 2012 [CHART]

By David Erickson | December 20, 2012

A good portion of respondents were spending more than 5% of their total marketing budget on Big Data tools and initiatives; 36% spent 5% or less.

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Interests In Data Management Platforms, September 2012 [CHART]

By David Erickson | December 20, 2012

83% of marketers said the move toward more audience-based buying was a significant factor contributing to their interest in Data Management Platforms.

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Reasons To Use Data Management Platforms, November 2012 [CHART]

By David Erickson | December 20, 2012

In November, 40% of marketers worldwide were turning to DMPs to help them harness the vast amounts of marketing data.

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Online Retail Spending By Generation, December 2012 [CHART]

By David Erickson | December 20, 2012

87% of the online population visited a retail site in November.

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Holiday eCommerce Spending, 2011 vs 2012 [CHART]

By David Erickson | December 20, 2012

Figures from the Chase Holiday Pulse show a similarly high level of activity during the so-called Green Week (Dec. 10-16).

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Q3 Internet Advertising Revenues, 2001-2012 [CHART]

By David Erickson | December 20, 2012

Online ad revenues continue to climb at double-digit rates, growing 18% year-over-year in Q3 from $7.82 billion to $9.26 billion.

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Online Shopping Behavior Of The Wealthy, December 2012 [TABLE]

By David Erickson | December 20, 2012

Virtually all (98%) affluent consumers use the internet to shop and make purchases.

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Top 10 US States By Population Change, July 2011 vs July 2012 [TABLE]

By David Erickson | December 20, 2012

The US population grew by 2.3 million between July 2011 and July 2012 to reach 313.9 million.

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eMoney [INFOGRAPHIC]

By David Erickson | December 20, 2012

This ReadWrite infographic offers some key data points on the path to digital money.

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Web Series Costs [INFOGRAPHIC]

By David Erickson | December 20, 2012

This infographic by The Danger Brain breaks down the costs of producing a web series using Video Game High School as an example.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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