Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Time Spent Online By Activity & Device, 2012 [CHART]

By David Erickson | December 19, 2012

Chart - Time Spent Online By Activity & Device

The GfK study analyzes the breakdown of how internet time is spent on smartphones versus computers, identifying some interesting differences. For example, social media captures 31% of smartphone internet time, compared to 18% of PC internet time. (That result aligns neatly with recent data from Nielsen, which found consumers devoting 30% of their mobile time to social networks in July of this year, versus 20% of their PC time.)

In another significant disparity, GfK reveals that online video commands an almost 50% greater share of PC than smartphone internet time (13% vs. 9%). Consumers spend a slightly larger share of PC than smartphone time with search (11% vs. 9%), mail (18% vs. 16%), and blogging (4 vs. 3%), while the opposite is true for audio (6% smartphone vs. 3% PC). That last data point is not too surprising, given the growth in popularity of music-listening on mobile devices, as tracked by comScore. Read the rest at MarketingCharts.

Posted in Blog Marketing, Consumer Behavior, Email Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Podcasting, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Technographics, Video Games, Video Marketing and tagged Blogging, Computers, Gaming, Internet Radio, Mobile Email, Mobile Gaming, Mobile Social, Mobile Video, Search Behavior, Smart Phones, Tablets

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
December 2012
M T W T F S S
 12
3456789
10111213141516
17181920212223
24252627282930
31  
« Nov   Jan »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube