Global eTailers & Non-Product Content, November 2012 [CHART]

Chart - Global eTailers & Non-Product Content

A striking finding from the survey was the number of online retailers planning on investing in non-product content in 2013. Over one-third planned to add how-to information to their sites in 2013. Online videos, blog posts and articles were also each cited by over one-quarter of respondents. Read the rest at eMarketer.