After releasing its top TV programs of the year, Nielsen has now issued its lists of most liked new commercials, best recalled branded integrations in scripted shows, and top advertising categories and advertisers. According to the blog post, the best-liked new commercials of the year proved that “audience-appropriate humor, an ownable creative concept and a relatable, emotional appeal” are what drove engagement with viewers.
To determine the most likable new ads (aired January 1 – November 30), Nielsen took the likeability score (% of viewers who liked the ad “somewhat” or “a lot”) for each top ad and indexed it against the mean score of all new ads during the same time period. The analysis excluded Super Bowl ads. Read the rest at MarketingCharts.