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Archive for December 19, 2012

Time Spent Online By Activity & Device, 2012 [CHART]

By David Erickson | December 19, 2012

Social media captures 31% of smartphone internet time, compared to 18% of PC internet time.

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Time Spent Online By Device, 2011 vs 2012 [CHART]

By David Erickson | December 19, 2012

While desktop and laptop computers accounted for 83% of total time spent online last year, that dropped by 10% points to 73% this year.

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Online Video Ad Views, January – November 2012 [CHART]

By David Erickson | December 19, 2012

Americans watched 10.5 billion video ads in November, down slightly after October’s spike of 10.9 billion, but still fairly steady after a summer lull.

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Top 10 YouTube Video Ads Of 2012 [LIST]

By David Erickson | December 19, 2012

Google’s list of top YouTube ads (in terms of total views) features a mix of sports, automotive, and tech brands.

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10 Most Liked Commercials Of 2012 [LIST]

By David Erickson | December 19, 2012

Nielsen has released its lists of most liked new commercials for 2012.

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Mobile Gaming By Time Of Day, December 2012 [CHART]

By David Erickson | December 19, 2012

Mobile gamers place a high level of value on the experience gaming provides and they’re most likely to want to have that experience at night time.

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Global eTailers & Non-Product Content, November 2012 [CHART]

By David Erickson | December 19, 2012

Over one-third of eTailers planned to add how-to information to their sites in 2013.

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Global eTailing Challenges, November 2012 [CHART]

By David Erickson | December 19, 2012

The leading challenge for eTailers was improving conversions, cited by 63.1% of respondents.

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US Holiday Season eCommerce By Shopping Period, 2011 & 2012 [CHART]

By David Erickson | December 19, 2012

US holiday retail ecommerce beat many expectations and showed double-digit growth on all of the crucial shopping days in November.

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Global eReader Shipments, 2010-2016 [CHART]

By David Erickson | December 19, 2012

IHS iSuppli projected in December eBook reader shipments to fall this year to 14.9 million units—a decline of 36% from 2011’s 23.2 million units shipped.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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