Archive for December 19, 2012
Time Spent Online By Activity & Device, 2012 [CHART]
Social media captures 31% of smartphone internet time, compared to 18% of PC internet time.
Read MoreTime Spent Online By Device, 2011 vs 2012 [CHART]
While desktop and laptop computers accounted for 83% of total time spent online last year, that dropped by 10% points to 73% this year.
Read MoreOnline Video Ad Views, January – November 2012 [CHART]
Americans watched 10.5 billion video ads in November, down slightly after October’s spike of 10.9 billion, but still fairly steady after a summer lull.
Read MoreTop 10 YouTube Video Ads Of 2012 [LIST]
Google’s list of top YouTube ads (in terms of total views) features a mix of sports, automotive, and tech brands.
Read More10 Most Liked Commercials Of 2012 [LIST]
Nielsen has released its lists of most liked new commercials for 2012.
Read MoreMobile Gaming By Time Of Day, December 2012 [CHART]
Mobile gamers place a high level of value on the experience gaming provides and they’re most likely to want to have that experience at night time.
Read MoreGlobal eTailers & Non-Product Content, November 2012 [CHART]
Over one-third of eTailers planned to add how-to information to their sites in 2013.
Read MoreGlobal eTailing Challenges, November 2012 [CHART]
The leading challenge for eTailers was improving conversions, cited by 63.1% of respondents.
Read MoreUS Holiday Season eCommerce By Shopping Period, 2011 & 2012 [CHART]
US holiday retail ecommerce beat many expectations and showed double-digit growth on all of the crucial shopping days in November.
Read MoreGlobal eReader Shipments, 2010-2016 [CHART]
IHS iSuppli projected in December eBook reader shipments to fall this year to 14.9 million units—a decline of 36% from 2011’s 23.2 million units shipped.
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