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Archive for December 18, 2012

Global Big Data Analytics Capabilities, 2012 [CHART]

By David Erickson | December 18, 2012

Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.

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Primary Objectives Of Using Big Data, 2012 [CHART]

By David Erickson | December 18, 2012

Nearly half of IT and business professionals reported that as their primary goal for Big Data this year.

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US Total Media Ad Spending Share By Channel, 2010-2016 [CHART]

By David Erickson | December 18, 2012

Just 2.4% of total ad spending in the US will go toward mobile ads in 2012.

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US Net Mobile Display Ad Revenue Share By Company, 2011-2014 [CHART]

By David Erickson | December 18, 2012

Facebook is set to garner an 18.4% share of the US mobile display advertising market this year.

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US Net Mobile Advertising Revenues By Company, 2011-2014 [CHART]

By David Erickson | December 18, 2012

eMarketer estimates Facebook’s US mobile ad revenues will hit $339 million in 2012.

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US Mobile Advertising Spending, 2010-2016 [CHART]

By David Erickson | December 18, 2012

eMarketer expects overall spending on mobile advertising in the US, including display, search and messaging-based ads served to mobile phones and tablets, to rise 180% this year to top $4 billion.

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Social Media Spending Increases, 2012 To 2013 [CHART]

By David Erickson | December 18, 2012

39.6% of business executives worldwide planned to boost Facebook marketing spending next year, 23.3% planned to spend more on Twitter & 14.9% on Pinterest.

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Social Sites People Use To Connect With Brands, October 2012 [CHART]

By David Erickson | December 18, 2012

77% of US internet users connected with brands via Facebook in October; 14% did so using Google+—more than did so on YouTube (13%) or Twitter (6%).

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Ad Agency Interest In Social Media By Sites, Q3 2009 – Q3 2012 [CHART]

By David Erickson | December 18, 2012

Q3 2012 findings from media buying and solutions provider STRATA showed 91.9% of ad agencies were using social media.

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US Mobile Gaming Revenues, 2010-2016 [CHART]

By David Erickson | December 18, 2012

US mobile gaming revenue will come from a combination of paid downloads, in-game purchases of virtual goods and in-game advertising.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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