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Mobile Video Sharing, December 2012 [CHART]

By David Erickson | December 17, 2012

Chart - Mobile Video Sharing

Mobile video viewers are happy to share content, finds the IAB [PDF] in a new study conducted by On Device Research. The study tracked 200 smart phone and feature phone users over 2 weeks through detailed “day in the life” diaries, and surveyed them both pre- and post-diaries. 92% shared video content with others (49% at least weekly), with social media posts (56%) being the primary way of sharing, and humorous short clips and music videos the most likely to be shared.

The study finds that 55% of videos were watched using a mobile application, and 41% via the mobile web. (The remainder were unsure.) Read the rest at MarketingCharts.

Posted in Consumer Behavior, Content Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing and tagged Facebook, Feature Phones, Mobile Email, Mobile Social, Mobile Video, Smart Phones, Text Message Marketing, Twitter, YouTube

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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