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Archive for December 17, 2012

The Big Data Gap, 2012 [CHART]

By David Erickson | December 17, 2012

2.8 zettabytes (ZB) of data will be created and replicated in 2012 but just 3% of it is tagged and only 0.5% is analyzed.

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Americans By Ethnicity & Race, 2012 vs 2060 [CHART]

By David Erickson | December 17, 2012

Of the major races and ethnicities in the US, Hispanics are by far the youngest on average, with 40.1% under the age of 21 last year.

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B2B Online Strategies, December 2012 [CHART]

By David Erickson | December 17, 2012

Among B2B companies, search engine optimization (SEO) is the most popular of 7 identified online marketing strategies, though social media is close behind.

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B2B Marketing Targets & Lead Scoring, December 2012 [CHART]

By David Erickson | December 17, 2012

Named accounts scored highly in importance, but fared worse in budget allocation, and was last in lead scoring consideration.

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In-Store vs Online Shopping Experiences, December 2012 [CHART]

By David Erickson | December 17, 2012

In-store shopping beats the eCommerce experience across numerous customer service & relationship measures while eShopping wins for research and pricing.

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Top Local Search Categories, Q4 2011 – Q3 2012 [TABLE]

By David Erickson | December 17, 2012

Restaurants continue to be the leading local search category on the YP Local Ad Network.

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Frequency Of Digital Content Purchasing By Country, December 2012 [CHART]

By David Erickson | December 17, 2012

11% of internet users in the US say they regularly pay for digital content such as newspapers, TV programs, film, eBooks, music and smart phone apps.

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Device Dependence By Age, December 2012 [CHART]

By David Erickson | December 17, 2012

78% of 18-29-year-old social media users are very or extremely dependent on their mobile phones.

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Customer Experience Metrics, December 2012 [CHART]

By David Erickson | December 17, 2012

Companies with strong customer experience metrics are more confident in customer experience results.

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Mobile Ad Spending Growth By Vertical, Q3 2012 [CHART]

By David Erickson | December 17, 2012

10 verticals grew their mobile ad spending on the Millennial Media platform by triple-digits in Q3.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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