Archive for December 17, 2012
The Big Data Gap, 2012 [CHART]
2.8 zettabytes (ZB) of data will be created and replicated in 2012 but just 3% of it is tagged and only 0.5% is analyzed.
Read MoreAmericans By Ethnicity & Race, 2012 vs 2060 [CHART]
Of the major races and ethnicities in the US, Hispanics are by far the youngest on average, with 40.1% under the age of 21 last year.
Read MoreB2B Online Strategies, December 2012 [CHART]
Among B2B companies, search engine optimization (SEO) is the most popular of 7 identified online marketing strategies, though social media is close behind.
Read MoreB2B Marketing Targets & Lead Scoring, December 2012 [CHART]
Named accounts scored highly in importance, but fared worse in budget allocation, and was last in lead scoring consideration.
Read MoreIn-Store vs Online Shopping Experiences, December 2012 [CHART]
In-store shopping beats the eCommerce experience across numerous customer service & relationship measures while eShopping wins for research and pricing.
Read MoreTop Local Search Categories, Q4 2011 – Q3 2012 [TABLE]
Restaurants continue to be the leading local search category on the YP Local Ad Network.
Read MoreFrequency Of Digital Content Purchasing By Country, December 2012 [CHART]
11% of internet users in the US say they regularly pay for digital content such as newspapers, TV programs, film, eBooks, music and smart phone apps.
Read MoreDevice Dependence By Age, December 2012 [CHART]
78% of 18-29-year-old social media users are very or extremely dependent on their mobile phones.
Read MoreCustomer Experience Metrics, December 2012 [CHART]
Companies with strong customer experience metrics are more confident in customer experience results.
Read MoreMobile Ad Spending Growth By Vertical, Q3 2012 [CHART]
10 verticals grew their mobile ad spending on the Millennial Media platform by triple-digits in Q3.
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