Why Consumers Sever Connections With Brands On Social Media, October 2012 [CHART]

By David Erickson | December 14, 2012

Chart - Why Consumers Sever Connections With Brands On Social Media

Research has also been fairly steady on why consumers sometimes choose to un-friend brands. Engagement advertising firm SocialVibe found in October that one-third of US internet users who had ended a social connection with a brand did so because the company simply posted too many updates. Read the rest at eMarketer.

Posted in Advertising, Consumer Attitudes, Consumer Behavior, Online Behavior, Social Media Advertising, Social Media Marketing and tagged , ,