The February death of Whitney Houston made the singer the top trending search term in 2012, says Google in its Zeitgeist report, which studied an aggregation of more than 1 trillion searches (or queries) using data from multiple sources including Google Trends and internal data tools. Next on the list, Gangnam Style, the music video approaching 1 billion views on YouTube.
Events – both positive and negative – also made the list, with Hurricane Sandy in 3rd and Olympics 2012 in 7th. Tech also made an appearance, with the iPad 3 in the 4th spot.
6 of the top 10 search trends from around the world also appeared on the list of top trending search terms in the US. The remaining 4 in the US that didn’t make it onto the global list were Election 2012 (#3), Hunger Games (#4), Jeremy Lin (#5), and KONY 2012 (#10), which was the most viral video ad of the year. Read the rest at MarketingCharts.