Archive for December 14, 2012
Frequency With Which Consumers Sever Social Connections With Brands, October 2012 [CHART]
Though around two in five internet users ended their social connections with brands at least ‘sometimes,’ slightly more reported doing so only ‘rarely.’
Read MoreWhy Consumers Sever Connections With Brands On Social Media, October 2012 [CHART]
One-third of US internet users who had ended a social connection with a brand did so because the company simply posted too many updates.
Read MoreConsumer Actions That Limit The Amount Of Personal Information Websites Collect, February 2012 [CHART]
Just 38% of online adults said they were ‘aware of ways to limit how much personal information websites can collect about them.’
Read MoreFrequency Of Online Privacy Concerns, June 2012 [CHART]
Nearly all the respondents said they are concerned about digital privacy at least sometimes. But fewer than half said they did so ‘frequently’ or ‘always.’
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