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Email Open Share By Country & Platform, April – October 2012 [CHART]

By David Erickson | December 14, 2012

Chart - Email Open Share By Country & Platform

4 in 10 emails sent are now being read on a mobile device, says Return Path in a new report, up 300% in the past 2 years alone. In fact, that 38% of email opens in the US now occurring on a mobile device surpasses the share of opens using a webmail account on a browser (31%) and via email desktop clients (also 31%).

The report finds that some industries have a higher incidence of mobile email opens than others. Retail (40%), consumer product (38%) and real estate (38%) have the highest rate of mobile opens, while on the other end of the spectrum, 60% of banking-related emails are opened on desktops. The researchers suggest this is likely for security reasons. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Email Marketing, Email Metrics, International, Mobile Behavior, Mobile Marketing, Online Behavior and tagged Brazil, Canada, Desktop Computers, France, Mobile Email, Open Rates, Spain, United Kingdom, United States, Webmail

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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