45% of business leaders expect to increase their marketing budgets in 2013, according to [PDF] survey results from StrongMail. Email marketing and social media are top of the spending agenda, with a majority 55.5% and 51.8% of those respondents expecting to increase spending on those channels, respectively. Not far behind, roughly 4 in 10 plan to spend more on mobile (42.8%) and search (SEO/PPC – 39.8%), while traditional channels such as direct mail (15.4%) and PR (13.9%) sit at the bottom of the list.
Social and mobile are set for budget increases for their marketing potential, but a recent IBM tech trends report [PDF] shows they are squarely in the sights of professionals around the world for their strategic capabilities too. Among the more than 1,200 IT and business decision-makers interviewed across 13 markets, 69% plan to increase their investment in mobile technology over the next 2 years (34% by 1-9%, and 35% by 10% or more), while 43% will grow their social business investments (27% by 1-9%, and 16% by 10% or more). Read the rest at MarketingCharts.