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Archive for December 14, 2012

2013 Marketing Budget Increases By Channel [CHART]

By David Erickson | December 14, 2012

45% of business leaders expect to increase their marketing budgets in 2013.

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Top American Advertising Verticals, Q3 2012 [CHART]

By David Erickson | December 14, 2012

US ad spend grew 7% year-over-year in Q3.

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Top 10 Trending Google Searches Of 2012 [TABLE]

By David Erickson | December 14, 2012

The February death of Whitney Houston made the singer the top trending search term in 2012, says Google in its Zeitgeist report.

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Email Open Share By Country & Platform, April – October 2012 [CHART]

By David Erickson | December 14, 2012

4 in 10 emails sent are now being read on a mobile device, up 300% in the past 2 years alone.

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2012's Top 10 TV Programs [TABLE]

By David Erickson | December 14, 2012

This year’s top TV programs were dominated by football telecasts, with NFL programming occupying the first 8 of the top 10 shows of the year.

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Facebook Post Reach By Post Type, August – October, 2012 [CHART]

By David Erickson | December 14, 2012

Research from Socialbakers indicates that post types not only see varying engagement rates, but also different levels of organic reach.

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Most Engaging Facebook Posts By Content Type, November-December 2012 [CHART]

By David Erickson | December 14, 2012

HubSpot has indicated that Facebook photos generate higher engagement than the average post and new data fromSocialbakers supports this finding.

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Twitter Customer Service Of Top 100 Global Brands, December 2012 [CHART]

By David Erickson | December 14, 2012

The world’s top 100 brands are almost universally using Twitter, although far fewer are actively engaging in customer service over the platform.

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Per-Issue & Subscription Prices Of Media Tablet Apps, 2012 [CHART]

By David Erickson | December 14, 2012

Nearly two-thirds of US tablet & 59% of smart phone owners said they would not pay even to access their ‘favorite’ mobile news source.

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Paid Content & Media-Related Tablet Apps By Media Type, 2012 [CHART]

By David Erickson | December 14, 2012

In November 2012, 62% of magazine tablet apps worldwide and 59% of newspaper tablet apps relied on a paid model.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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