Archive for December 14, 2012
2013 Marketing Budget Increases By Channel [CHART]
45% of business leaders expect to increase their marketing budgets in 2013.
Read MoreTop American Advertising Verticals, Q3 2012 [CHART]
US ad spend grew 7% year-over-year in Q3.
Read MoreTop 10 Trending Google Searches Of 2012 [TABLE]
The February death of Whitney Houston made the singer the top trending search term in 2012, says Google in its Zeitgeist report.
Read MoreEmail Open Share By Country & Platform, April – October 2012 [CHART]
4 in 10 emails sent are now being read on a mobile device, up 300% in the past 2 years alone.
Read More2012's Top 10 TV Programs [TABLE]
This year’s top TV programs were dominated by football telecasts, with NFL programming occupying the first 8 of the top 10 shows of the year.
Read MoreFacebook Post Reach By Post Type, August – October, 2012 [CHART]
Research from Socialbakers indicates that post types not only see varying engagement rates, but also different levels of organic reach.
Read MoreMost Engaging Facebook Posts By Content Type, November-December 2012 [CHART]
HubSpot has indicated that Facebook photos generate higher engagement than the average post and new data fromSocialbakers supports this finding.
Read MoreTwitter Customer Service Of Top 100 Global Brands, December 2012 [CHART]
The world’s top 100 brands are almost universally using Twitter, although far fewer are actively engaging in customer service over the platform.
Read MorePer-Issue & Subscription Prices Of Media Tablet Apps, 2012 [CHART]
Nearly two-thirds of US tablet & 59% of smart phone owners said they would not pay even to access their ‘favorite’ mobile news source.
Read MorePaid Content & Media-Related Tablet Apps By Media Type, 2012 [CHART]
In November 2012, 62% of magazine tablet apps worldwide and 59% of newspaper tablet apps relied on a paid model.
Read More