December 14, 2012 - e-Strategy Trends

45% of business leaders expect to increase their marketing budgets in 2013.

US ad spend grew 7% year-over-year in Q3.

The February death of Whitney Houston made the singer the top trending search term in 2012, says Google in its Zeitgeist report.

4 in 10 emails sent are now being read on a mobile device, up 300% in the past 2 years alone.

This year’s top TV programs were dominated by football telecasts, with NFL programming occupying the first 8 of the top 10 shows of the year.

Research from Socialbakers indicates that post types not only see varying engagement rates, but also different levels of organic reach.

HubSpot has indicated that Facebook photos generate higher engagement than the average post and new data fromSocialbakers supports this finding.

The world’s top 100 brands are almost universally using Twitter, although far fewer are actively engaging in customer service over the platform.

Nearly two-thirds of US tablet & 59% of smart phone owners said they would not pay even to access their ‘favorite’ mobile news source.

In November 2012, 62% of magazine tablet apps worldwide and 59% of newspaper tablet apps relied on a paid model.

Archive for December 14, 2012