Types Of Email Marketing, 2012 [CHART]

Chart - Types Of Email Marketing

Lyris, an email marketing firm, surveyed US digital marketers with monthly email volumes of at least 50,000, and found that nearly nine in 10 were using newsletters for their email messaging campaigns. Promotions and discounts were not far behind, in use by 86% of marketers, making content and incentives fairly evenly matched tactics. Read the rest at eMarketer.