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Email Marketing Techniques, 2012 [CHART]

By David Erickson | December 13, 2012

Chart - Email Marketing Techniques

Asked what techniques marketers used when engaging in email campaigns, by far the greatest percentage, 85%, cited list segmentation and targeting. List segmentation was also considered the most successful technique, with a considerable 80%—nearly all those who used targeting—reporting the tactic as effective. Read the rest at eMarketer.

Posted in Analytics, Email Analytics, Email Marketing, Email Metrics, Marketing Automation, Mobile Marketing, Online Behavior, Social Media Marketing and tagged A/B Testing, Email List Hygiene, Email Optimization, List Building, Mobile Email, Multivariate Testing, ROI, Segmentation

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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